Privacy policy

Lightmotif Privacy Policy

This privacy policy outlines how your personal data is collected, used, and shared when you use or make a purchase on our website ("the Website").

PERSONAL DATA WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you navigate the Website, we collect information about the individual web pages or products that you view, the websites or search terms that referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

  • "Cookies" are data files stored on a device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • "Log files" track actions occurring on the Website and collect data including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to collect information about how you navigate the Website.

Additionally, when you make a purchase or attempt to make a purchase through the Website, we collect certain information about you. This includes your name, billing address, shipping address, payment information (including credit card numbers, bank details, and any other information essential for payment processing), email address, and phone number. We refer to this information as "Order Information."

Throughout this privacy policy, we use the term "personal data" to refer to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL DATA
We generally use the Order Information we collect to fulfill any orders placed through the Website (including processing your payment information, providing shipping, and sending invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • Provide you with information or advertising relating to our products or services, in accordance with your preferences.

We use the Device Information we collect to screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL DATA
We share your personal data with third parties who assist us in using your personal data as described above. For example, we use Shopify to operate our online store. For more information on how Shopify uses your personal data, please see their privacy policy here: https://www.shopify.com/legal/privacy. Additionally, we use Google Analytics to understand how our customers use the Website. For more information on how Google uses your personal data, please see their privacy policy here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Furthermore, for proper processing, we forward your personal data to PreOrder Wolf for all pre-orders. Information on the use of your data can be found here: https://acr.bossapps.co/privacy_policy.html. For securing the online store, we use the password service Samita. For more information on sharing your personal data, please see here: https://help.samita.io/privacy-policy/.

Finally, we may also share your personal data to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your personal data to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, please visit the Network Advertising Initiative's ("NAI") educational page here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising here: FACEBOOK – https://www.facebook.com/settings/?tab=ads GOOGLE – https://www.google.com/settings/ads/anonymous BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services through the Digital Advertising Alliance's opt-out portal here: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Website's data collection and use practices when we receive a "Do Not Track" signal from your browser.

YOUR RIGHTS
If you are based in Europe, you have the right to access the personal data we hold about you and to request that we correct, update, or delete it. If you would like to exercise this right, please contact us using the contact details provided below. If you are based in Europe, please note that we process your data to fulfill contracts with you (e.g., when you place an order through the Website) or to pursue our legitimate business interests as stated above. Additionally, please note that your data may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Website, we retain your order information for our records unless you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

CONTACT
If you require further information about our privacy practices, have questions, or wish to lodge a complaint, please contact us via email at management@lightmotif.tv or by mail at the address provided below:

Lightmotif Entertainment UG (limited liability)
An der Mühlenau 8
23669 Timmendorfer Strand
Germany